Most people watch with the sound off. Here's what that costs you.
Silent autoplay is the default on every feed that matters. What that does to the first three seconds of your video, and why captions are the cheapest fix available.
Read the post →Auto-captions are not accessibility
Automatic transcription gets you to about 95% word accuracy. Accessibility guidance asks for near-perfect. Everything interesting lives in that last five percent.
7 min readCRAFT15 Jul 2026Why word-level timing beats sentence blocks
Karaoke-style highlighting isn't decoration. Timing every word instead of every sentence changes how captions read — and it's what makes the rest of the editor possible.
5 min readPRODUCT8 Jul 2026We deleted most of our settings
The style panel grew controls faster than anyone used them. Cutting it back made the ones that remain easier to find, and the presets do the rest.
4 min readBEHIND THE SCENES1 Jul 2026Charging five dollars a month
Our whole pricing page is one number. Here's the reasoning behind it, what a five-dollar price does to support load, and why there is no enterprise tier.
9 min readCRAFT24 Jun 2026Captions that survive a vertical crop
Safe areas on TikTok, Reels and Shorts all differ. A short guide to placement that doesn't get eaten by the interface — with the numbers we use.
6 min readACCESSIBILITY17 Jun 2026Font choices for people who read slowly
Contrast, counters and stroke weight matter more than which typeface you pick. What actually makes a caption readable in the second and a half it's on screen.
8 min read